ABOUT ME
Photography has been part of my life for as long as I can remember. Growing up around my Grandad, a fashion photographer with his own studio in Covent Garden, I was surrounded by cameras, creativity and incredible stories from behind the scenes of commercial shoots. Looking back, it was always where I was meant to be.
After studying Photography and Graphic Design, I built my career working with businesses, brands and entrepreneurs, eventually opening my own studio in London.
Over the years I've photographed everything from personal brands and small businesses to fashion campaigns, jewellery collections and large commercial productions, building relationships with an incredible network of photographers, videographers, stylists, hair and makeup artists, models and studios along the way.
Becoming a mum to Bonnie completely changed how I wanted my business to look. I wanted more flexibility, more creativity and a business centred around people rather than premises. That's how Lux Creatives was born.
Today, Lux Creatives is all about making professional content simple.
Whether you're looking for a Personal Branding Shoot that captures who you are, a Content Day that creates months of photography and video in a single day, or Full Brand Production where I organise every detail of your campaign from concept to final delivery—I take care of everything so you don't have to.
The production side of the business is what I genuinely love most. Bringing together the perfect creative team, sourcing studios, finding models, planning every detail and watching an idea become reality is what I've spent years doing. It's the part of the industry that excites me every single time.
Because when your shoot is organised properly, you don't need to worry about coordinating ten different suppliers or wondering whether you've forgotten something.
You simply turn up, enjoy the experience and leave with content that helps your business grow.
I'd love to help bring your next idea to life.
Olivia McDermott
Founder, Lux Creatives
